How to Automate Your Blogging Business
Have you been thinking about starting a blogging business for some time, but haven’t got around it yet? Time might be one of the obstacles you have to overcome. In the development phase of starting your blog you will need to develop your online presence and get the word out about your content on social media. However, there are a few things you can implement to save time and improve your results. Find them below.
If you don’t want to be sitting by your computer every night, trying to come up with a new idea, you might want to schedule your posts ahead. Most blogging platforms will allow you to do this, so you can make the most out of your business and increase your visibility. Your brain takes 25-30 minutes to switch from one task to the next, so block scheduling your time will improve your productivity. I have blog posts scheduled months in advance and save posts for busy times when I have less opportunity to write.
Bonus tip: One of the easiest (and free) ways to automatically improve your site speed is with image optimisation. Having your page loading speed reduced means more page views, a pleasant user experience and better search ranking! ShortPixel can take care of this process for you without reducing the quality of your pictures.
If you’re just starting a blog, you will need to find a system that works for you and your business. This means that you should come up with a content calendar. In the beginning, you might decide to blog every other day, so you can attract readers and search engine traffic, too. Setting up and managing your post and social media calendar will help you stay on top of your blogging. The best approach when it comes to your publishing calendar is to aim for consistency rather than quantity. If you write 3 posts in a day I would recommend spreading them out across the week rather than posting them all on the same day.
It might also be a good idea to save your drafts whenever you get an idea. Most creative people will get the best ideas when they are unable to put them to paper. Have a small notebook with you, or take memos on your phone. Once you have collected all the titles and outlines, when you do have the time to write and publish them you will have a bank of ideas to refer to. Create a collection of images as well, so you don’t have to spend time searching for them when writing your blog. I have a note on my phone full of potential blog post ideas!
Social Media Automation and Measurements
There are several ways you can automate your social media. For example, you could use scheduling tools, such as Buffer, Hootsuite, or Later. There are also several cost-effective social media management packages that allow you to find the right time to post and spot your most engaged posts too. Measure the results and find a way to engage with your audience on autopilot. It’s a good idea to re-evaluate your social media strategy as often as you can. Trying new strategy’s and measuring the results is the best way to improving your engagement.
Social media automation is also a life saver for when you go on holiday or need a social media break. I recently went on holiday for a week but made sure to pre-schedule enough social media content to keep my blog ticking over. Planning ahead like this meant that my blog stats didn’t take a hit while I was away.
Accept Guest Posts
Image via Pixabay
If you want to reduce your workload and increase your earnings, and your blog has a good rating in search engines (SEO), you could also accept guest posts. Whether you are looking to gain extra income, or would like to take a break from content writing. If you are trying to sort out your finances, looking for refinance deals from the UK’s leading direct lender for Guarantor loans. As guest posting is a great way to improve your blogs DA there are tons of bloggers looking to guest post! If you are interested in receiving posts from other bloggers and brands it’s a good idea to state that on your contact page.
More Blogging Tips
If you want to build and scale your blogging business, you might want to increase your level of automation. This will make your writing and posting more efficient. Use the above tips to stand out in the competitive market of blogging! I’d love to know in the comments below how you automate your blog!