“I want to help people live with less plastic waste”

Welcome to Money Bee StoriesMoney Bees is a weekly showcase of entrepreneurs, freelancers, and side-hustlers. This weeks Money Bee is Seb Gauthier, the founder of BlueRock, the bamboo toothbrush subscription!

bamboo toothbrush subscription

Meet Seb, founder of BlueRock

Est. in 2017, BlueRock is a British family-run business which specialise in eco-friendly bamboo toothbrushes. Our customers have stopped well over 10,000 toothbrushes from ending up in oceans or landfill.


What is BlueRock?

I started BlueRock because I wanted to help people live with less plastic waste. Over time this turned into a subscription model. Our customers are mostly eco-conscious families, looking to reduce their environmental impact. Our customers can choose how many adult and/or child toothbrushes they need and how often they want them delivered.

What’s the best thing about your business?

We’re able to genuinely make an impact and help people live with less plastic waste, whilst also building a business. It is the hope that this green-focused business will then be able to make an even greater impact on people’s lives and therefore aid the environmental crisis. (Here I refer to plastic pollution in our oceans, and climate change).


What’s the worst thing about running your business?

In order to provide our service, we have to make our toothbrushes in very large batches. This means there’s occasionally the problem of cash flow.

What does the average day look like at BlueRock?

Mostly marketing. Helping people find us and know who we are so we can grow and make a positive difference.

How much can people expect to earn in your line of work?

Subscription companies profitability can vary, as with all business types. It can start out small, but if successful, it is a very scalable business.

What advice would you give to someone looking to start their own business?

Do your research. Know your audience. Design everything around them. Give them the highest quality possible. Quality content, customer service, products – everything. And where possible, automate every aspect that doesn’t require your specific talents / human interaction.

Find BlueRock here…


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