5 Practical Methods To Convert Shopify Traffic Into Sales
Hey Shopify store owners! Check out these five practical methods that you can use to convert your Shopify traffic into sales.
Give Back
Modern consumers expect more from businesses than simply selling their products or services: they also pay close attention to how (and if) you give back to wider society. People want to purchase from a brand with the confidence they care about more than their bottom line.
Luckily Shopify has a way that you can provide a portion of sales to a cause or organisation that aligns with your business values: with complete transparency. Shopify’s Give & Grow has a “robust charity database” so you can find a cause that is close to both your and your customers’ hearts.
The app also boasts real-time donation tracking with an impact calculator, meaning consumers can see the positive impact they are making by supporting your business.
And Giveaway
Continuing with the theme of giving, don’t forget to give back directly to your community of consumers. Launch a product or service giveaway to reward existing customers and welcome new ones into the fold.
Spread the word of your giveaway far and wide by making commenting, tagging others, liking and sharing your social media post ways to enter the competition. Go one step further and set each stage (tagging friends and family, liking, sharing, etc.) as an additional entry. A Shopify app like KingSumo will help you streamline this process.
A Second Pair of Eyes
Like with anything in life, it could be that you’re standing too close to your eCommerce business to spot any issues with your Shopify store set-up. If your budget allows, it’s worth bringing an extra pair of eyes on board.
A Shopify agency or expert will audit your site and identify the glaring issues with your online store that could be discouraging visitors from making purchases. Many Shopify experts also help you put together an onsite or even digital marketing strategy to grow your business long term.
Ask for Reviews
Most customers conduct online research before making any purchasing decisions, and this will be true of your Shopify store visitors. According to Nielsen.com:
“Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.”
It’s best to get ahead on the curve in this area and encourage your existing customers to leave an online review. You can gently nudge more positive reviews of your products and services with onsite call-to-actions, friendly email reminders and rewarding customers for leaving a review via a customer loyalty program.
Make Instagram Work for You
Instagram isn’t just the go-to social network for sharing envy-inducing food and holiday pictures: like Pinterest, it’s also a hub where savvy consumers look for purchasing inspiration.
Many brands lose these potential sales because they haven’t set up a shoppable feed. So there is an additional (and avoidable) step in the customer journey because people have to leave Instagram to purchase from you. Try an app like Snapppt to transform Instagram into an extension of your Shopify store.